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Rodeo Sponsorship Packages

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Rodeo Sponsorship Packages

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The sponsor committee of the California Rodeo is open to working with each sponsor individually to customize packages to better suit the needs of your business. Rodeo sponsor packages start at $4,500 and are fully customizable to fit your advertising and marketing needs.

Contact Sponsorship Manager Victoria Carlisle by phone at (O) 831-775-3109 or (C) 619 518 5039 for all Rodeo related events and other year round events like the Kick Off Concert, Big Week Bull Riding and
SSC Facility Sponsorships.

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2023 California Rodeo Sponsorship Recap

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2024 California Rodeo Salinas Sponsorship Packages

Sponsor


Benefits

TICKETING
  • Four (4) Sponsor VIP tickets for each day of the Rodeo event. Each ticket is good for one (1) admission into the Salinas Sports Complex and designated Sponsor VIP areas: Sponsor Hospitality Tent, Sponsor VIP Seating Area and the ATS Transportation VIP Bar.
    -Extra Sponsor VIP tickets may be purchased for $300 each. Limited availability, per your sponsorship package.
    -Seating is available on a first come, first served basis.
  • Eight (8) General Admission tickets to the South Grandstands for each day of the Rodeo event.
  • One (1) Sponsor Parking Pass for each day of the Rodeo event. Sponsor Parking Pass good for parking in Lot A.
SIGNAGE ELEMENTS
  • One (1) 4’ by 8’ Sponsor vinyl banner to be displayed on perimeter fencing during the Rodeo Event. Sponsor to produce the banner.
ADDED VALUE
  • One framed Rodeo Commemorative Poster.
  • Sponsor name listing on the Sponsor Roster page of the California Rodeo website.
  • Sponsor name listing on the Sponsor Roster banners displayed in the Sponsor Hospitality Tent and on the Big Screen(s).
  • Sponsor name listing on the Sponsor Roster page in the Souvenir Program.
  • An invitation to the Sponsor Pick Up Party, held approximately three (3) weeks prior to the Rodeo event.

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Major Sponsor


Benefits

TICKETING
  • Six (6) Sponsor VIP tickets for each day of the Rodeo event. Each ticket is good for one (1) admission into the Salinas Sports Complex and designated Sponsor VIP areas: Sponsor Hospitality Tent, Sponsor VIP Seating Area and the ATS Transportation VIP Bar.
    -Extra Sponsor VIP tickets may be purchased for $300 each. Limited availability, per your sponsorship package.
    -Seating is available on a first come, first served basis.
  • Twelve (12) General Admission tickets to the South Grandstands for each day of the Rodeo event.
  • One (1) Sponsor Parking Pass for each day of the Rodeo event. Sponsor Parking Pass good for parking in Lot A.
SIGNAGE ELEMENTS
  • One (1) 4’ by 8’ Sponsor vinyl banner to be displayed on perimeter fencing during the Rodeo Event. Sponsor to produce the banner.
  • Option for Sponsor named Track Event OR Location Naming Right for more exposure.
    - Track Events OR Location Naming rights are available on a first come, first served basis. Subject to availability.
ADDED VALUE
  • One framed Rodeo Commemorative Poster.
  • Sponsor name listing on the Sponsor Roster page of the California Rodeo website.
  • Sponsor name listing on the Sponsor Roster banners displayed in the Sponsor Hospitality Tent and on the Big Screen(s).
  • Sponsor name listing on the Sponsor Roster page in the Souvenir Program.
  • An invitation to the Sponsor Pick Up Party, held approximately three (3) weeks prior to the Rodeo event.


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Champion Sponsor


Benefits

TICKETING
  • Eight (8) Sponsor VIP tickets for each day of the Rodeo event. Each ticket is good for one (1) admission into the Salinas Sports Complex and designated Sponsor VIP areas: Sponsor Hospitality Tent, Sponsor VIP Seating Area and the ATS Transportation VIP Bar.
    -Extra Sponsor VIP tickets may be purchased for $300 each. Limited availability, per your sponsorship package.
    -Seating is available on a first come, first served basis.
  • Sixteen (16) General Admission tickets to the South Grandstands for each day of the Rodeo event.
  • Two (2) Sponsor Parking Passes for each day of the Rodeo event. Sponsor Parking Pass good for parking in the Yellow Hats Lot.
  • Option to purchase one (1) Hayward Pavilion Sponsor box for one (1) year.
    - Hayward Pavilion Sponsor boxes are only available to Champion, Gold Champion, Grand Champion and All-Around Grand Champion Sponsors and are available on a first come, first served basis.
SIGNAGE ELEMENTS
  • One (1) Sponsor logo arena sign displayed in the Jim Bardin Arena during the Rodeo event. Rodeo Association to produce
    the sign.
  • One (1) 4’ x 6’ Sponsor logo flag presented during the Rodeo Sponsor Flag presentations.
    - Guaranteed one presentation per performance, possibly more. Sponsor to produce the flag.
  • One (1) 4’ by 8’ Sponsor vinyl banner to be displayed on the back of the West Grandstands during the Rodeo Event.
    - Sponsor to produce the banner.
  • Option for Sponsor named Track Event OR Location Naming Right for more exposure.
    - Track Events OR Location Naming rights are available on a first come, first served basis. Subject to availability.
ADDED VALUE
  • One framed Rodeo Commemorative Poster.
  • Sponsor logo and link on the Rodeo’s homepage (scrolling logos) and on the Sponsor Roster page on the California
    Rodeo’s website.
  • Sponsor logo displayed on the Big Screen(s) during the Rodeo pre-show loop.
  • Sponsor name listing on the Sponsor Roster page of the California Rodeo website.
  • Sponsor name listing on the Sponsor Roster banners displayed in the Sponsor Hospitality Tent and on the Big Screen(s).
  • Sponsor name listing on the Sponsor Roster page in the Souvenir Program.
  • An invitation to the Sponsor Pick Up Party, held approximately three (3) weeks prior to the Rodeo event.

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Gold Champion Sponsor


Benefits

TICKETING
  • Fourteen (14) Sponsor VIP tickets for each day of the Rodeo event. Each ticket is good for one (1) admission into the Salinas Sports Complex and designated Sponsor VIP areas: Sponsor Hospitality Tent, Sponsor VIP Seating Area and the ATS Transportation VIP Bar.
    -Extra Sponsor VIP tickets may be purchased for $300 each. Limited availability, per your sponsorship package.
    -Seating is available on a first come, first served basis.
  • Twenty-four (24) Reserved Grandstand tickets to the West Grandstands for each day of the Rodeo event.
  • Three (3) Sponsor Parking Passes for each day of the Rodeo event. Sponsor Parking Pass good for parking in the Yellow Hats Lot.
  • Option to purchase one (1) Hayward Pavilion Sponsor box for one (1) year.
    - Hayward Pavilion Sponsor boxes are only available to Champion, Gold Champion, Grand Champion and All-Around Grand Champion Sponsors and are available on a first come, first served basis.
SIGNAGE ELEMENTS
  • Option for Sponsor named PRCA Arena & Buckle Donor Event Sponsorship OR Location Naming Right for more exposure.
    - Available on a first come, first served basis.
  • Digital scrolling ad on the Tickets page of the California Rodeo's website.
  • One (1) Sponsor logo arena sign displayed in the Jim Bardin Arena during the Rodeo event. Rodeo Association to produce
    the sign.
  • One (1) 4’ x 6’ Sponsor logo flag presented during the Rodeo Sponsor Flag presentations.
    - Guaranteed one presentation per performance, possibly more. Sponsor to produce the flag.
  • One (1) 4’ by 8’ Sponsor vinyl banner to be displayed on the back of the West Grandstands during the Rodeo Event.
    - Sponsor to produce the banner.
  • Option for Sponsor named Track Event OR Location Naming Right for more exposure.
    - Track Events OR Location Naming rights are available on a first come, first served basis. Subject to availability.
ADDED VALUE
  • One framed Rodeo Commemorative Poster.
  • Sponsor logo and link on the Rodeo’s homepage (scrolling logos) and on the Sponsor Roster page on the California
    Rodeo’s website.
  • Sponsor logo displayed on the Big Screen(s) during the Rodeo pre-show loop.
  • Sponsor name listing on the Sponsor Roster page of the California Rodeo website.
  • Sponsor name listing on the Sponsor Roster banners displayed in the Sponsor Hospitality Tent and on the Big Screen(s).
  • Sponsor name listing on the Sponsor Roster page in the Souvenir Program.
  • An invitation to the Sponsor Pick Up Party, held approximately three (3) weeks prior to the Rodeo event.

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Grand Champion Sponsor


Benefits

TICKETING
  • One (1) Reserved Table for eight (8) guests in the Sponsor Hospitality VIP Tent for two (2) hours when the Sponsor Hospitality VIP Tent opens.
  • Twenty (20) Sponsor VIP tickets for each day of the Rodeo event. Each ticket is good for one (1) admission into the Salinas Sports Complex and designated Sponsor VIP areas: Sponsor Hospitality Tent, Sponsor VIP Seating Area and the ATS Transportation VIP Bar.
    -Extra Sponsor VIP tickets may be purchased for $300 each. Limited availability, per your sponsorship package.
    -Seating is available on a first come, first served basis.
  • Thirty-two (32) Reserved Grandstand tickets to the West Grandstands for each day of the Rodeo event.
  • Four (4) Sponsor Parking Passes for each day of the Rodeo event. Sponsor Parking Pass good for parking in the Yellow Hats Lot.
  • Option to purchase one (1) Hayward Pavilion Sponsor box for one (1) year.
    - Hayward Pavilion Sponsor boxes are only available to Champion, Gold Champion, Grand Champion and All-Around Grand Champion Sponsors and are available on a first come, first served basis.
SIGNAGE ELEMENTS
  • One (1) 15 to 30 second Sponsor provided commercial to play pre show and one during the Rodeo performance on the Big Screen(s).
  • Option for Sponsor named PRCA Arena & Buckle Donor Event Sponsorship OR Location Naming Right for more exposure.
    - Available on a first come, first served basis.
  • Digital scrolling ad on the Tickets page of the California Rodeo's website.
  • One (1) 2’ x 8’ Sponsor logo chute gate sign displayed on the bucking chutes during the Rodeo event.
  • One (1) Sponsor logo arena sign displayed in the Jim Bardin Arena during the Rodeo event. Rodeo Association to produce
    the sign.
  • One (1) 4’ x 6’ Sponsor logo flag presented during the Rodeo Sponsor Flag presentations.
    - Guaranteed one presentation per performance, possibly more. Sponsor to produce the flag.
  • One (1) 4’ by 8’ Sponsor vinyl banner to be displayed on the back of the West Grandstands during the Rodeo Event.
    - Sponsor to produce the banner.
  • Option for Sponsor named Track Event OR Location Naming Right for more exposure.
    - Track Events OR Location Naming rights are available on a first come, first served basis. Subject to availability.
ADDED VALUE
  • One framed Rodeo Commemorative Poster.
  • Sponsor logo and link on the Rodeo’s homepage (scrolling logos) and on the Sponsor Roster page on the California
    Rodeo’s website.
  • Sponsor logo displayed on the Big Screen(s) during the Rodeo pre-show loop.
  • Sponsor name listing on the Sponsor Roster page of the California Rodeo website.
  • Sponsor name listing on the Sponsor Roster banners displayed in the Sponsor Hospitality Tent and on the Big Screen(s).
  • Sponsor name listing on the Sponsor Roster page in the Souvenir Program.
  • An invitation to the Sponsor Pick Up Party, held approximately three (3) weeks prior to the Rodeo event.

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Special Thanks to Our All Around Grand Champion Sponsors

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