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Associate your business with one of the many events at the Salinas Sports Complex.

Lend positive exposure to your business. As a sponsor of the one of our year round events, your dollars go toward raising funds for local service and charitable organizations and creating opportunities for youths to participate in a nationally recognized community activity. The California Rodeo gives back over $560,000 annually to local non-profits.

Reap the rewards of giving. No matter what level of sponsorship you choose or what event, the Rodeo’s Sponsorship Team goes that extra mile to customize your package, allowing the best exposure, promotion and partnership for your business.

How Can You Be A Sponsor?

For Sponsorship information contact our Sponsorship Manager Victoria Carlisle at vcarlisle@carodeo.com (O) 831 775 3109 or (C) 619 518 5039.

California Rodeo Salinas Sponsorship Packages

The sponsor committee of the California Rodeo is open to working with each sponsor individually to customize packages to better suit the needs of your business. Rodeo sponsor packages start at $4,500 and are fully customizable to fit your advertising and marketing needs.

Xtreme Bulls Add-On Exclusive 4 Rodeo Sponsors

As a Rodeo Sponsor you have the exclusive opportunity to expand your exposure by adding on a Big Week Bull Riding Sponsorship Package. For an additional fee of $1,500 you will receive the benefits of the Hung Up package. Saving you $500 and guaranteeing you entrance into the Sponsor VIP Pre-Party, one full Xtreme Bulls box with six (6) premium seats, and much more. This is only available for current Rodeo Sponsors with a contract in place.

Kick Off Concert Sponsorship Packages

We introduced a one of kind, exclusive, front stage viewing section for our sponsors, along with access to a Sponsor VIP Tent with private restrooms to enhance your experience. Each Sponsor VIP ticket is good for one (1) admission into the exclusive Sponsor VIP viewing area, perfect for those who want to watch Little Big Town from the front of the stage without fighting the general public.These tickets are not available to the general public, only Sponsors of the Little Big Town concert will receive these ticket benefits.

The Sponsor VIP Tent will open at 6 PM.**The Sponsor VIP Tent will remain open throughout the Little Big Town concert.We are extending dinner service hours to accommodate all of our sponsors with an all-you-can-eat dinner service from 6 PM to 8:30 PM.Alcohol service will conclude at 9:30 PM. Tables and chairs in the Sponsor VIP Tent will be available at a first come, first served basis.Private restrooms will be available throughout the concert and only for Sponsor VIP ticket holders.

The Sponsor VIP Tent will be the place to be on Friday, July 14th, do not miss out on this event! Booking your sponsorship now allows you to purchase additional tickets with the Sponsor Office, so you don’t need to book online for any of your needs.This opportunity is exclusive to Big Week Kick Off Concert Sponsors ONLY. All final Sponsorship payments are requested to be made by May 1st, 2023.

*Tickets will be available at a first come, first served basis.Additional tickets are subject to additional fees.

**Times are subject to change due to artist needs, sound checks, etc.

Xtreme Bulls Sponsorship Packages

The 2024 Big Week Bull Riding will take place Wednesday, July 17th, 2024. This event is presented by Salinas Valley Ford and features non-stop bull riding action with some of the top bull riders testing their skills in an arena close to the main grandstand. This bull riding event will be part of the Professional Rodeo Cowboys Association's Xtreme Bulls Tour.

Take part of this sell out event by being a Chute Gate Sponsor, Buck Off Sponsor or a Hung Up Sponsor.

Special Thanks to Our All Around Grand Champion Sponsors

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