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Why say Howdy?
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"Howdy" is the philosophy and customer service program at the Salinas Sports Complex and the California Rodeo Salinas. We want attendees to have the best experience possible at our events. Click on the images to the right to read more about this program.

The "Howdy Code" is the 2nd phase of our Howdy program. It's something for our volunteers to read and live by. Here it is:


Around here we work hard, we work together, and we work to keep the west alive. We are patient and honest with ourselves and each other, we are a family. We stand for what we believe in, finish what we start and take pride in volunteering. We are proud of our city and tirelessly work together for the good of our community. The following Howdy Code embodies these general principles and guides us in our service as volunteers:

1. Be truthful at all times and never take unfair advantage.

We believe that without honesty there is no foundation for lasting relationships. We do not steal, do not lie, do not deceive or cheat one another and do not tolerate those that do. We follow the rules and when we make a promise, we keep it.

2. Take pride in your work and be responsible for your actions.

We know the value of volunteering and the sense of pride and satisfaction that comes from our efforts. We are responsible for our actions – all of them. We all make mistakes, but when we do, we take responsibility and make it right. We do what has to be done and finish what we start. If we drink, we do so responsibly. We focus on safety, for our self and others and try to keep things in perspective.

3. Be polite and courteous to all.

Being polite means we are aware of and respect the feelings of other people. Politeness can and will improve our relationships with others, help to build respect and rapport, and help avoid unproductive arguments. We are committed to practicing the Howdy philosophy of customer service at all times when interacting with our guests and members of the public.

4. Respect our flag and our country.

Our flag represents all of us, the American People. At the California Rodeo we stand for the flag to honor those who paid the ultimate sacrifice for our freedom and to show our gratitude for this great nation and the flag that honors it.

5. Always be kind to and care for animals.

We believe we have the right to interact with animals in the sport of rodeo. With this right comes the responsibility to insure the wellbeing of animals participating in our events. As an organization we keep current on regulatory policy and guidelines and industry information related to animal care to constantly improve our practices.

6. Ride for the brand.

Riding for the brand is an expression of our commitment as volunteers to always represent the California Rodeo the best that we can and to constantly elevate the reputation of the California Rodeo and the sport of rodeo. It’s about working hard, committing yourself to your fellow volunteers and the California Rodeo, and thinking about the group and not just yourself.

Howdy flyers

Special Thanks to Our All Around Grand Champion Sponsors

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