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Thank you for your interest in the PBR & California Rodeo Salinas. (Scroll down to the bottom of this page and click on the pdf icon to download our 2021 Vendor Application)

The (PBR) Professional Bull Riding Event is on Wednesday, September 22nd and is an evening performance. Our Rodeo is a four-day event. Thursday and Friday are evening shows; Saturday and Sunday are afternoon shows. **Please note that the California Rodeo Salinas is a retail show; items must be sold at retail prices, not wholesale. Due to vendor requirements or items sold, there may be additional fees or charges. Merchandise booth spaces are 10 x 10 for a fee of $ 630 or 10 x 20 for a fee of $1,260. Fees listed above are for merchandise vendors only. Food vendors’ fees will to be determined.

Please fill out the application and return to the address on the bottom of the application. Applications will be reviewed and we will notify you of any openings.

Contact Info: Sheri Durgan Varner, Facility Coordinator,
831-775-3100 or 800-771-8807,
Mail to: Sheri Durgan Varner, Facility Coordinator
California Rodeo, Inc., PO Box 1648 Salinas, CA 93902

This application does not in any way reserve or guarantee booth space at the 2021 California Rodeo Salinas & PBR.
Again, thank you for your interest. If you have any additional questions, please don’t hesitate to contact us.

At this time all vendor spots are filled. You may submit an application in the event of a cancelation below.


Special Thanks to Our All Around Grand Champion Sponsors

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