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Thank you for your interest in the Big Week Bull Riding & California Rodeo Salinas. (Scroll down to the bottom of this page and click on the pdf icon to download our 2024 Vendor Application)

The Big Week Bull Riding Event is on Wednesday, July 17, 2024 and is an evening performance. Our Rodeo is a four-day event July 18-21, 2024. Thursday and Friday are evening shows; Saturday and Sunday are afternoon shows. **Please note that the California Rodeo Salinas is a retail show; items must be sold at retail prices, not wholesale. Due to vendor requirements or items sold, there may be additional fees or charges. Merchandise booth spaces are 10 x 10 for a fee of $700 or 10 x 20 for a fee of $1,400. Fees listed above are for merchandise vendors only. Food vendors’ fees will be determined upon approval.

Please fill out the application and return to the address on the bottom of the application. Applications will be reviewed and we will notify you of any openings.

Contact Info: Sheri Durgan Varner, Facility Administrator,
831-775-3100 or 800-771-8807,
Mail to: Sheri Durgan Varner, Facility Administrator
California Rodeo, Inc., PO Box 1648 Salinas, CA 93902

This application does not in any way reserve or guarantee booth space at the California Rodeo Salinas & Big Week Bull Riding.
Again, thank you for your interest. If you have any additional questions, please don’t hesitate to contact us.



Special Thanks to Our All Around Grand Champion Sponsors

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