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Rodeo Education and Character Program coming back to Salinas

Almost 4,000 Salinas Students will Learn About ‘The Cowboy Way’

The California Rodeo Salinas has invited the Rodeo Education and Character (REACh) team to town for many years as part of the community outreach effort. Their Cowboys & Kids program is a unique one that takes the concept of ‘The Cowboy Way’ into a classroom; using a Western theme and highlighting the American Cowboy’s traits, Cowboys and Kids engages the young audience through visual, auditory, and hands-on teaching methods. By using these different tools they are able to meet the needs of the students’ different learning styles and maintain their interest throughout the presentation. In addition, the 45 minute REACh assembly touches on areas required in the states’ curriculum; math skills, vocabulary, memory recall, and more.

This year, rather than reaching a small number of children during summer school, the California Rodeo has worked with REACh to get their Cowboys & Kids program out to Salinas elementary schools May 18th-22nd. Dr. Juvenal Luza, the Superintendent of Salinas City Elementary Schools, approved the assembly to be held at all of the 13 schools in the district and the district sponsored the program. Almost 4,000 students will experience the program, which will teach the students to be strong and not to be led by others into drugs, gangs and bullying activities using appropriate examples pertaining to their age group.  "Kids have always been fascinated with cowboys, so we try to use that to motivate them to adopt high ethical and moral standards that are associated with the rodeo," said Penny Conway, who developed REACh 24 years ago while she was an elementary school teacher in Payson, Ariz. "Adopting these standards can help kids battle all of the dangers they face today."


Each of the children will receive a printed magazine style program about the Cowboys & Kids values with information about and coupons for Rodeo events as well as a ticket voucher for free admission into the Rodeo on July 16th or 18th. Visit for more information about the California Rodeo Salinas, which will take place July 16th-19th, and other events. For a schedule of Cowboys & Kids classroom presentations, please contact Mandy Linquist at or 831-775-3102; media coverage can be arranged, but permission is required and will need to be planned in advance.


About the California Rodeo

The California Rodeo Salinas will take place July 16-19, 2015. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns between $200,000 and $300,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. 'Like' the California Rodeo on Facebook at or follow us on twitter @CaliforniaRodeo for updates, photos and more.






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