Sweetheart Soiree
Sweetheart Soiree 2024 Attendees

Sweetheart Soiree

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Date: July 11, 2025
Time: 11:00 AM - 3:00 PM
Cost: $150.00
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SOLD OUT for 2025!

Get your tickets early next year, Cowgirls!

Giddy up, cowgirls!

You're invited to the Sweetheart Soiree, brought to you by the California Rodeo Salinas and presented by Kaiser Permanente. Saddle up on July 11th for a rootin' tootin' luncheon, where we'll be tipping our hats to all the fierce and fabulous ladies of the West!

This is no ordinary shindig- it's a wild and wonderful celebration of rodeo fans, rodeo friends, and all-around good-time-gals! With a grand entrance that'll have you feeling like a rodeo queen, we'll be serving up pampering and entertainment galore!

So grab your boots, your hats, and your besties, and let's kick up some dust!

Savor mimosas skillfully crafted and served by dashing cowboys, relish a delectable lunch, sip on your favorite beverages, indulge in an exciting auction, and much more!

A portion of the event's proceeds will be directed toward supporting the noble cause of the Justin Cowboy Crisis Fund and the California Rodeo Salinas Scholarship Fund.



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Presenting Partner

Kaiser Permanente Logo

Sweetheart Table Donors

Alco Water Company
ATS Transportation
Brent Eastman Insurance Services
Cabrera Ranch
Gourley Construction
LipeLine Logistics
Ocean Mist
Pacific Valley Bank
Tanimura & Antle
Taylor Farms
  • Coast & Valley Properties
  • Davis Family
  • Dobler & Sons, LLC.
  • Jason Smith
  • Jody Gianolini
  • Larick Construction, Inc.
  • Netafim
  • Nino Homes
  • Realtor & Corral de Tierra Cattle Co.
  • Sally Strohn
  • SD Cattle Company- Brazzen Equipment
  • Vivien Lindley

Sweetheart Soiree - A Cowgirl Luncheon - SOLD OUT!

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2025 Sweetheart Soiree
Sweetheart Table Donor
July 11, 2025 | 11:00 AM - 3:00 PM
Savor mimosas skillfully crafted and served by dashing cowboys, relish a delectable lunch, sip on your favorite beverages, indulge in an exciting auction, and much more! Gather up 8 people and purchase a table to this great event! Donor benefits included.
$150.00

Special thanks to our All Around Grand Champion Sponsors

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