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The California Rodeo Association is known for community involvement which often includes cause partnerships and events, both during and surrounding the actual Rodeo itself. 2021 will be another year of the California Rodeo Salinas partnering with various non-profits in the community to raise awareness and/or funds for their programs.

Thursday night is Wrangler Tough Enough to Wear Pink night-wear pink to show your support for breast cancer awareness. $1 from each ticket sold that night will be donated to the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System. Learn more at

Friday night is Fight Hunger Night with giant mascots racing along the track with entry fees benefitting Ag Against Hunger which donates fresh produce to local food banks. The mascot race has been going strong for 10 years, raising over $95,000 for Ag Against Hunger and their programs plus Salinas has to be the only rodeo with racing vegetables in the show. Learn more:

Saturday is Salute to Military Day; wear your red, white, and blue and join us for special tributes during our Grand Entry. The Monterey Bay Veterans are the Rodeo’s partner in the Wrangler National Patriot Program and they will have a booth on site to promote their program which helps wounded Veterans re-acclimate with activities like fishing and diving. Learn more about these programs here:

Sunday is Man Up Crusade Day and the Pendleton Whisky Day of Champions. The Man Up Crusade was started to raise awareness for domestic violence; wear purple to show support.The YWCA of Monterey County is the Rodeo’s local partner in this effort and their staff will man a booth during the Rodeo on Thursday, Friday, and Sunday to sell tickets for a Man Up Crusade belt buckle and more. Read about this program here:

Photo by Phil Doyle.

About California Rodeo Salinas

The California Rodeo Salinas will take place September 23rd-26th, 2021. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year-round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $500,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at or follow us on twitter @CaliforniaRodeo for updates, photos and more.


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