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California Rodeo Salinas’ Custom Wrapped Vehicle is Hitting the Road

The Suburban will Grab Attention at Parades, Events and More

The California Rodeo Salinas has used a custom vehicle as a promotional tool for decades; they have ranged from convertibles with horns on the front to the brightly wrapped 2014 Chevrolet Suburban you will see cruising down the road this year. The design stems from the Rodeo’s ad campaign ‘Our Heroes have Always Been Cowboys’ which uses comic book-like design elements to highlight heroic cowboys and was created by designer Tracy Hopper of Hopperopolis in Carmel Valley. One side of the suburban features 2014 California Rodeo Salinas bareback riding champion Steven Peebles holding out his prized buckle and the other side features local team roping cowboys Andy Holcomb and Justin Farr, the dynamic duo, in action. The wrap was created and installed by Central Coast Sign and Design in Salinas. The use of the Chevrolet Suburban from March through the end of the Rodeo in July is donated by MY Cars in Salinas. Both Central Coast Sign and Design and MY Cars are loyal sponsors of the California Rodeo Salinas. 

Sweethearts and Queens have adorned the hoods of these vehicles over the years and that tradition will continue as Miss California Rodeo Salinas 2014, Jynel Gularte, travels with the vehicle to participate in parades throughout the state in cities like Santa Maria, Livermore, Morgan Hill and beyond. The first public appearance of Miss California Rodeo Salinas and the new Rodeo vehicle was last Saturday at the Oakdale Rodeo Parade and this Sunday the vehicle is heading up to the Red Bluff Round Up rodeo and parade. Locals can see the vehicle in the Kiddie Kapers and Colmo del Rodeo Parades in Salinas on Saturday July 11th.


Rodeo Vehicle Sponsors:

MY Cars

Central Coast Sign & Design


About the California Rodeo

The California Rodeo Salinas will take place July 16-19, 2015. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns between $200,000 and $300,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. 'Like' the California Rodeo on Facebook at or follow us on twitter @CaliforniaRodeo for updates, photos and more.

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