After back-to-back sold-out events in 2024 and 2025, the California Rodeo Salinas is thrilled to welcome back the Sweetheart Soiree Cowgirl Luncheon for its 3rd annual celebration on Thursday, July 9, 2026. This fan-favorite event will be held in the Exhibition Mall at the Salinas Sports Complex from 11 am to 3 pm, bringing together cowgirls from across the region for an afternoon of connection, celebration, and western flair.
The Sweetheart Soiree is more than a luncheon—it’s a spirited celebration of the confidence, camaraderie, and unmistakable style of cowgirls. Guests can look forward to mimosas, music, and a vibrant, high-energy atmosphere that captures the heart of rodeo week. The event is proudly presented by Kaiser Permanente.
With the past two years seeing quick sellouts, demand is expected to be high once again. This year, 300 seats will be available at $100 per person. A limited number of donor opportunities and reserved tables will be offered to returning 2024 and 2025 table purchasers, who will receive early access via email. Tickets will go on sale to the public at 10 am on Wednesday, April 8th, at carodeo.com.
Beyond the fun, the Sweetheart Soiree continues to make a meaningful impact. A portion of event proceeds, including those from the always-popular silent auction, will benefit the California Rodeo Scholarship Program. By attending, guests are not only part of a memorable afternoon but also helping support local students in their pursuit of higher education.
“I’m honored to help bring our community together to celebrate tradition, support our local community, and highlight the spirit of the California Rodeo. Over the past two years, this event has become a special tradition, and we look forward to continuing to build for years to come,” said Kellie Nino, Vice Chair of the Sweetheart Soiree.
Tickets are expected to sell out quickly—so don’t miss the chance to be part of this exciting event!
🎟️ Tickets & More Info:
Visit https://www.carodeo.com/events/2026/sweetheart-soi... for ticket purchases, donor details, and event updates. To become a donor, contact Brenda Hernandez at 831-775-3130 or bhernandez@carodeo.com.
📌 Please note: This is a 21+ event.
ABOUT CALIFORNIA RODEO SALINAS
The 116th California Rodeo Salinas will take place July 16-19, 2026. As a not-for-profit organization, the California Rodeo Association is dedicated to preserving the traditions of the California Rodeo Salinas and the Western way of life while fostering community involvement and cultural heritage. The Association supports local nonprofits and community groups through its annual Rodeo and year-round operations at the Salinas Sports Complex. In 2025, these efforts generated over $856,000 for local organizations.
For more information, visit www.CARodeo.com or contact the Rodeo Office at (831) 775-3100.
