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The California Rodeo and Crown Royal are Partnering to host a Unique Whisky Experience

Reserve your Seats starting on March 4th for the April 19th Crown Royal Tasting

SALINAS, CA, February 27, 2013 – The California Rodeo and Crown Royal Whisky have partnered for the past 4 years to host a unique tasting event where attendees sip on the different tiers of Crown Royal whisky and enjoy some music, food and a presentation by Master of Whisky, Steve Beal. This year the event will take place on Friday April 19th and will be a similar format to last year with a competitive element that includes four teams mixing drinks with secret ingredients similar to the Food Network show ‘Chopped.’ There will also be an exclusive VIP tasting for 20 people with a more intimate venue to listen to Steve Beal talk about the marks of whisky and also enjoy two marks that are soon to be sold out for good. Details for each tasting element of the night are below.


 The VIP tasting starts at 6pm and includes a full, private tasting of 6 Crown Royal Whiskies with Master of Whisky, Steve Beal in the Past Presidents Room at the Salinas Sports Complex at 1034 North Main Street in Salinas. This unique and elite tasting will include some of the last remaining stock of Cask 16 and the Waterloo Distillery XR as well as the new Crown Maple whisky along with Crown Royal, Crown Black and Crown Royal Reserve. Enjoy special appetizers while learning about the different nuances of each mark of whisky in a low key environment before you join the more festive tasting and cocktail mixing contest next door in the Rodeo Room. There you will find food provided by Famous Dave’s, live music, an informal tasting set up near the bar area and you will enjoy the 2nd year of the CROWNED Cocktail Challenge. The cost for the VIP tasting is $100 per person and includes the VIP experience in the Past President’s Room along with the general tasting in the Rodeo Room.


The General Tasting starts at 6:30pm and includes an informal tasting table with Crown Royal girls there to speak about the four different whiskies that are widely available including the new Crown Maple. Food will be provided by Famous Dave’s and attendees can indulge in a variety of drinks served at the hosted bar. There will also be live music and the 2nd CROWNED Cocktail Challenge with four teams of 3 competing to mix the best cocktail of the evening; this contest has a format similar to the Food Network cooking show Chopped with secret ingredients being supplied that night in limited quantities so the teams have to be creative in their mixing. The cost for the General Tasting is $50 per person.


The first four teams to sign up by calling 831-775-3102 will be allowed to compete in the Crowned Cocktail Challenge on Friday April 19th. Teams must provide all names and pay for tickets for all members before the teams will be confirmed.


Reserve VIP & General Tasting seats by calling 831-775-3100. Have your credit card number ready in order to secure your seat. Seats can also be reserved at the California Rodeo Salinas Office at 1034 North Main Street in Salinas, Monday through Friday between 9am and 5pm. The office closes for lunch from 11:45am to 1:15pm on Fridays only.


About Crown Royal Canadian Whisky

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky’s smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For more information visit www.crownroyal.com.


About California Rodeo Salinas

The California Rodeo Salinas will take place July 18-21, 2013. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $300,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to www.CARodeo.com or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas or follow us on twitter @CaliforniaRodeo for updates, photos and more.


The California Rodeo and Crown Royal are Partnering to host a Unique Whisky Experience

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