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OFFICIAL CALIFORNIA RODEO VEHICLE SPORTS ‘FIND YOUR COWBOY ROOTS’ AD CAMPAIGN

THE WRAPPED SUBURBAN TRAVELS ACROSS THE STATE TO PROMOTE THE JULY EVENT
04/11/2019

The 109th California Rodeo Salinas will take place July 18th-21st, 2019 and the advertising campaign is ‘Find Your Cowboy Roots.’ The campaign hits the road via the official vehicle, a suburban provided by MY Cars in Salinas, with a wrap designed and installed by Central Coast Sign & Design. The wrap is maroon and yellow with white accents featuring a photo of world champion bull rider Sage Kimzey taken by Phil Doyle. Local designer Tracy Hopper of Hopperopolis created the tagline and altered the photo to produce the catchy promotion. The 2018 campaign was a more traditional red, white and blue retro bronc riding image, but 2019 is a bit more edgy. “We change up the creative each year and this year we really hope the tagline ‘Find your cowboy roots’ will encourage people who have never been to the California Rodeo Salinas to attend,’ says Marketing Manager Mandy Linquist.

The suburban will travel to Clovis, California for their annual rodeo later this month as well as Sonora, Livermore, Hayward and Reno, Nevada. ‘Like’ and ‘follow’ the California Rodeo Salinas on Facebook and Instagram to stay up to date on event news and more.



About California Rodeo Salinas

The 109th California Rodeo Salinas will take place July 18th-21st, 2019. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $400,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to www.CARodeo.com or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas or follow us on twitter @CaliforniaRodeo for updates, photos and more.
OFFICIAL CALIFORNIA RODEO VEHICLE SPORTS ‘FIND YOUR COWBOY ROOTS’ AD CAMPAIGN
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