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ProRodeo Partners with RURAL RADIO to Provide Expanded Live Coverage of Professional Rodeo Events

ProRodeoLive and RURAL RADIO will kick-off their broadcast coverage with the California Rodeo

Omaha, NE, July 16, 2013 (www.rfdtv.com): ProRodeoLive and RURAL RADIO have partnered for the first time to provide unprecedented broadcast coverage of major national rodeos, including the California Rodeo Salinas, Cheyenne Frontier Days, the Wrangler National Finals Rodeo, the San Antonio Stock Show and the Ram National Circuit Finals.  Since 2008, ProRodeoLive has exclusively owned the radio and Internet rights to produce the Wrangler National Finals Rodeo and World Series of Professional Rodeo. These events will now be available to a greatly expanded audience via the partnership with RURAL RADIO, the recently launched Agribusiness and Western Lifestyle channel 80 on SiriusXM satellite radio.


ProRodeoLive and RURAL RADIO will kick-off their broadcast coverage with the California Rodeo in Salinas on Sunday, July 21st at 4:00 p.m. (Eastern). This coverage will feature the talents of ProRodeoLive owner and veteran PRCA Rodeo Announcer, Steve Kenyon. Kenyon, a native of Pendleton, OR, is also a six- time Wrangler NFR team roping qualifier and former reserve World Champion Wade Wheatley from Hughson, CA.  RURAL RADIO will provide joint and lead incoverage with its own signature program, Western Sports Round Up, which is broadcast Monday-Friday at 6:00 p.m. (Eastern).


“This is truly a new day in broadcast coverage for Professional Rodeo and western sports events, “ stated Randy Bernard, President and CEO of Rural Media Group. “Our capacity to build on RURAL RADIO’s power and momentum is limitless. We have assembled the best  broadcast teams and total media assets needed to drive rodeo and western sports forward in big ways. We’re thrilled to be working with ProRodeoLive to get this going in a big way.”


“Rural Media Group is spearheading a new direction for rodeo and western sports and I’m proud to say that ProRodeoLive is part of this amazing tidal wave of progress, “ added Steve Kenyon. “This is a big deal for our industry and we can’t wait to get started with the first broadcast on RURAL RADIO of the California Rodeo in Salinas on July 21st.” 


These events are part of a schedule of roughly 600 rodeos each year sanctioned by the Professional Rodeo Cowboy's Association (PRCA), the oldest and largest rodeo sanctioning body in the world, and are part of the year long countdown to Professional Rodeo's World Championships, the 10 Day Wrangler National Finals Rodeo December 5-14 in Las Vegas.  


For more information, please visit www.prorodeolive.com and www.siriusxm.com/ruralradio. Follow @RURALRADIO80 and @WesternSportsUp for daily Tweets and updates.



About RURAL RADIO, L.L.C.: RURAL RADIO is a 24/7 internationalsatellite radio station devoted to serving rural needs and interests. RURALRADIO is slated to launch in the U.S. and Canada on SiriusXM channel 80. Broadcast operations for the station are located in Nashville, TN and corporate headquarters are in Omaha, NE. The channel is affiliated with Rural Media Group, Inc. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small towns and on acreages. Details on SiriusXM at www.siriusxm.com/ruralradio. Facebook: www.facebook.com/RURALRADIO80 and Twitter @RURALRADIO80


About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rurallifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America’s trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today’s diverse family.  RURAL TV produces rural business news covering commodity markets for both cash and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 180,000 paid subscribers.  RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced. Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN.  For more information, visit www.rfdtv.com, www.myruraltv.com, and www.familynet.com. Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet


CONTACT: Sarah A. Chase: sarahc@rfdtv.com, (Mobile) 402-889-5152 



About California Rodeo Salinas

The California Rodeo Salinas will take place July 18-21, 2013. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $350,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to www.CARodeo.com or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas or follow us on twitter @CaliforniaRodeo for updates, photos and more.


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