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The California Rodeo Salinas Enhances Community Thanks to our Sponsors

Creative Partnerships Promote & Give Back

SALINAS, CA, July 3, 2013 –The 103rd California Rodeo Salinas is rapidly approaching. The Rodeo is a not-for-profit event steeped in heritage and tradition, with time-honored rodeo events held during the four days along with entertainment on the track, shopping, cantinas and more. The week preceding the Rodeo is filled with poetry, a carnival, parades and Professional Bull Riding. This annual week of activities consistently draws over 50,000 people to Salinas and has a positive impact on the community.

 The California Rodeo Association strives to enhance the community beyond one week of Rodeo. It gives back of over $350,000 to local non-profit organizations; many of these groups help put on the Rodeo and other events by providing vending, parking and other services. The California Rodeo Association could not continue to give back without the support of our many sponsors. Most sponsors are local and the California Rodeo hopes that our patrons will thank them by visiting their businesses and using their products or services.

Sponsors are getting more creative and working with the Rodeo’s Marketing and Sponsorship teams to cross promote their businesses or Rodeo initiatives in unique ways. There have been mannequins dressed as cowboys, social media contests, logos on grocery bags, flowers sold for a cause, text to win tickets promotions, stickers on trucks and more throughout the year. Sponsorship opportunities are still available for the 2013 Rodeo and it is not too early to talk about 2014. Sponsorship Coordinators Victoria Rossi and Barbara Balentine are available at 831-775-3100 to discuss the possibilities and packages. Attend the Rodeo July 18-21st at the Salinas Sports Complex to see sponsorship recognition first hand while supporting the community; what is spent here, stays here.

Thank you to the 2013 California Rodeo Salinas sponsors:  

All-Around Grand Champion


Crown Royal

Jack in the Box



Grand Champion


Mission Linen & Uniform Supply


Republic Services of Salinas

Taylor Farms

Univision KSMS 67 & Unimas KDJT 33

Wells Fargo Bank


Gold Champion

KION 1460 AM

KLOK Tricolor 99.9FM

KPRC La Preciosa

KTOM 92.7

Laurel Inn Motel & Conference Center


Monterey County Herald

Paraiso Vineyards

Ram Rodeo

The Salinas Californian



Azteca TV 43

Boot Barn

California Towing

Casa Sorrento/Hacienda Mexican Grill/Bankers Casino

Comcast Spotlight

Crop Production Services

Famous Dave's

Farm Credit Alliance

Granite Construction

Hastie Financial Group

J.R. Rouse Real Estate

Jefferson Farms

Justin Boots

KHIP Radio: The Hippo

KMUV-TV Telemundo 23


KSES Jose 107.1 FM

KWAV 96.9 FM & ESPN 97.9 FM

La Campesina 107.9 FM


My 11 TV

Producers Dairy

RDO Equipment Co.


Sonja Giovanetti Consulting

Tanimura & Antle

United Ag

Wawona Frozen Foods

Wolfhouse KMJV & KRAY

Wolfhouse KTGE & KEXA



1st Capital Bank

American Door & Gates

Bengard Ranches

Boutonnet & Ocean Mist Farms

Brent Eastman Insurance Services

Central Coast Cooling

Central Coast Sign Factory

Church Brothers

Coastal Grower Magazine

Coastal States Insurance

Coca Cola

Dan Thompson

Dataflow Business Systems

Denham Plastics/Bin Dr/Orbis

Dole Fresh Vegetables

Drew Massa Transportation

El Sol

Enza Zaden

Gilroy Dispatch

Glamour Glow Tanning

GreenGate Fresh

Grower's Pub

Jenkinson Construction

Jim Martins Family


Monterey County Bank

Monterey Peninsula Dental Group

NH3 Service Company

Outback Steakhouse

Pacific Ag Rentals

Peninsula Communications

Pinnacle Tax & Insurance Services

Quinn Company/Massey Ferguson

RC Farms

RJS Farms

Salad Shoppe/ Pro View Property Inspections

Sambrailo Packaging

Shaffer Family

Swenson & Silacci Flowers

Tasty Spoon Catering

TKI / Rick Letterman


TS&L Seeds

Willingham Woodworks



A & O Pharmacies

A Secure Direct Identification Company (SDI Company)

Ace High Designs

Alco Water Company

Amanda M deDampierre

AON Risk Solutions

Aqua Blue Day Spa/ GY Investigations and Legal Services Inc/TB Davis Security

Artistic Hang Ups

Barlocker Insurance Services

Best Buy

Bunker & Sons

C&N Tractors

Chiquita Brands International

Christensen & Giannini

Cisne Family

Coastal Tractor

D'Arrigo Bros. Co., of California

Don Chapin Company

Duda Farm Fresh Foods

Enza Zaden

GeneFresh Technologies

Genesis Freight Lines

Got Mosquitoes? MontereyCountyMosquitos.com

Green Valley Farm Supply

Hayashi & Wayland

Hilltown Packing

Home Depot

Jim Martins & Marguerite Happy

Joe Gunter Investigations

Joseph J. Massolo

LA Hearne

La Plaza Bakery

La Sirenita Tree Service

Lamar Brothers Tire Service

Massolo Brothers


McDonald's - Raymond Costa

McShane's Nursery

McSherry & Hudson Insurance & Risk Management

Montana Silversmiths

Monterey Harley-Davidson

Monterey Regional Airport

Monterey Signs

Moss Landing Overhead Doors

MY Cars

Nielsen Properties/Fowler Ranch

Northridge Mall

Oil Can Henry's

Pacific International Marketing

Pacific Valley Bank

Pan American Underwriters

Peninsula Painting, Inc.

Pezzini Berry Farms

Pettitt Lands

Pioneer Cleaning Supplies


Professional Financial Services

Quinn Rentals

Rancho Royal Andaluz

Royal Rose

Salinas Valley Golf and Country Club

Salinas Valley Memorial Hospital

Salinas Valley Tire

Sconberg Ranch

Second Chance Youth

Snow Seed Organics

Snow Signs

Star Market

Star Sanitation

Star Shopping Center

Sturdy Oil

Super Sales Auto Accessories

The Bakery Station

The Nunes Company

Toni Michelle-Salon

Union Bank

Vegetable Growers Supply


About California Rodeo Salinas

The California Rodeo Salinas will take place July 18-21, 2013. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $350,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to www.CARodeo.com or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas or follow us on twitter @CaliforniaRodeo for updates, photos and more.


All Around Grand Champion Sponsors

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