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The California Rodeo Salinas has a lot going on during Big Week. Being the largest rodeo in California and a marquee event in Salinas just wasn’t enough, theme days and multiple activities were added to make the Rodeo an even more unique event.

Thursday July 21st is Rabobank’s Tough Enough to Wear Pink night. Wrangler founded the Tough Enough to Wear Pink campaign that helps rodeos raise money for breast cancer research and support in their local communities. Everyone is encouraged to wear pink to support breast cancer research and funding. $1 from each ticket sold that night will be donated to the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System. Thursday is also the night for the Stick Horse Race, presented by Black Bear Diner. Gates open at 4pm and children can sign up at 4pm to race at 4:30 with the top runners coming back in the performance that night. The new Miss California Rodeo Salinas 2016 will be crowned just before the show starts at 6:30pm.

Friday July 22nd is Wells Fargo’s Fight Hunger Night. The Produce Mascot Race takes place on the track to benefit Ag Against Hunger with eleven companies providing mascots to race this year: Bengard Ranches, Church Brothers, Dole Fresh Vegetables, Duda Farm Fresh Foods, Fresh Express, Naturipe Berry Farms, Ocean Mist Farms, Pacific International Marketing, Tanimura & Antle, Taylor Farms and The Nunes Company. Come out to see if Church Brothers will take home the title again.

Saturday July 23rd is a day full of distinct celebrations. First, our Military will be honored as it is Salute to Military Day. All active Military and Veterans receive free admission with current identification. Wear red, white and blue to support the Military and the Wrangler National Patriot Program (WNPP). The program was created to provide funding and support for America’s wounded and fallen soldiers and their families. The Monterey Bay Veterans is the local beneficiary of the WNPP and they do great things to reintegrate Wounded Warriors and Veterans by fishing and diving on custom outfitted boats. Tanimura & Antle presents the Special Buckaroos Rodeo on the track at noon. Professional cowboys and cowgirls will team up with special needs children and participate in a “makeshift” rodeo on the track where the children become cowboys and cowgirls for the day.

On the Pendleton Whisky Day of Champions Sunday July 24th, the California Rodeo Salinas is also raising awareness for domestic violence with the Man Up Crusade, a non-profit organization dedicated to that cause. Purple is the color adopted to show support for victims and for advocates to honor those who have lost their lives at the hands of someone they once loved. Fans and contestants are encouraged to wear purple to show their support. The local beneficiary of the Man Up Crusade is the YWCA of Monterey County. They are the only sole-source provider of domestic violence services in the County, including counseling for adults and children, legal advocacy and court accompaniment and more.

The California Rodeo Salinas takes pride in being active in our community and aiding the worthy causes listed above, but we couldn’t do it without our loyal sponsors.

All-Around Grand Champion Sponsors


Jack in the Box

Pendleton Whisky


Grand Champion Sponsors


Mission Linen & Uniform Supply

RDO Equipment Co. / RDO Water

Republic Services of Salinas

Smith Family Wines

Taylor Farms

Univision KSMS & Unimas

Wells Fargo

Gold Champion Sponsors

Central Coast Sign Factory


Laurel Inn Motel & Conference Center


Ram Rodeo

Tanimura & Antle

Champion Sponsors

Ace High Designs

Alco Water Company

Azteca 43 KMCE-TV

Boot Barn

Braga Fresh Family Farms

California Towing

Casa Sorrento/Hacienda Mexican Grill

Church Brothers

Coca Cola

Comcast Spotlight

Crop Production Services

Dataflow Business Systems

Earthbound Farm Organic

Enza Zaden

Famous Dave's

Farm Credit

Fresh Express

Golz Construction, Inc

Granite Construction

Home Depot

Jefferson Farms

Jenkinson Construction

Justin Boots

KHIP 104.3 FM

KION 1460 AM & KOCN 105.1

KLOK TriColor


KPIG & 101.7 The Beach

KPRC La Preciosa



KWAV 96.9 FM

McCormick & Co. Inc/Stubbs Legendary Bar-B-Q


Monterey Herald

Naturipe Berry Growers

Producers Dairy

Quinn Rentals


Salinas Californian

Salinas Valley Memorial Hospital

Sturdy Oil

Toni Michelle-Salon

Valley Fabrication

Vista Verde Labor

Wolfhouse Radio Group-KMJV & KRAY

Wolfhouse Radio Group-KTGE & KEXA

Major Sponsors

1st Capital Bank

A & O Pharmacies

American Door & Gates

Artistic Hang Ups

Artistic Shower Glass and Door

Barlocker Insurance Services

Bengard Ranches

Best Buy

Black Bear Diner

Boutonnet & Ocean Mist Farms

Brent Eastman Insurance Services

Bunker and Sons

C&N Tractors

Cal Coast Machinery

Central Coast Cooling LLC

Christensen & Giannini

Coastal Grower

Coastal Tractor

Comgro Soil Amendments, Inc

D & M Traffic Services, Inc

Dandy Cooling Company, LLC

Denham Plastics/Bin Dr/Orbis

Dole Fresh Vegetables

Don Chapin Company

Drew Massa Transportation

El Sol

Faithful Fans of the 3rd Week of July

Foothill Packing

Germains Seed Technology

Glamour Glow Tanning

Green Valley Farm Supply

GreenGate Fresh

Grower's Pub

Holiday Inn Express

KDON 102.5FM

KSEA La Campesina 107.9

La Plaza Bakery

Landsberg Orora

Laughton's Cabinet

Livewire Information Systems

McDonald's - Raymond Costa

McSherry & Hudson Insurance & Risk Management

Mike Storm Family

Montana Silversmiths

Monterey Peninsula Surgery Centers, LLC

Monterey Signs

My Cars

Natividad Medical Center

Outback Steakhouse

Pacific Ag Rentals

Pioneer Cleaning Supplies

Produce Alliance, LLC

RC Farms

RJS Farms

Salad Shoppe

Salinas Pump Company

Salinas Valley Tire

Sam Ruiz Painting

Save On Cleaners

SILKE Communications

Sonja Giovanetti Consulting

The Jim & Sally Martins Family

The Nunes Company

Tricord Tradeshow Services, Inc.

TS&L Seeds

Twisted Roots

Valley Pacific Petroleum Services

Valley Trophy and Detectors

Western Harvesting


3 Star Lettuce

Amanda M deDampierre

American Farms

Ausonio Company

Bank of America

Butch & Vivien Lindley

California Water Service

Casillas Transportation

Cisne Family

Coastal States Insurance

D'Arrigo Bros. Co., of California

Central Valley Seeds, Inc.

Dee Dee Nucci

Duda Farm Fresh Foods

EBX Logistics

Farm Fresh Deli & Café

G & R Fabrication

Gist Silversmiths

Growers Container Co

Hayashi Wayland

Henry Hibino Farms, LLC

Hilltown Packing

ID Concepts

IDC Irrigation Design and Construction

Jim Martins

Joe Gunter Investigations

Joseph J. Massolo

Keithly-Williams Seeds

K-Lift Services Co., Inc.

L.A. Hearne Company

Massolo Brothers, Inc

Mansmith Barbeque

McShane's Nursery & Landscaping Supply

Monterey Regional Airport

Muzzi Family Farms

NewStar Fresh Food

Nielsen Properties/Fowler Ranch

Noland, Hamerly, Etienne & Hoss

Oil Can Henry's

Moresco Farms

Pacific International Marketing

Pacific Valley Bank

Pan American Insurance Agency

Pape Rents

Pezzini Berry Farms


Quinn Company


Radicle Seed Company

Rehrig Pacific Company

River Fresh Farms/Zeph’s Wine Stop

Rossi Bros Tire & Auto Service

Sabor Farms

Salinas Sports Tavern

Sambrailo Packaging

Sandy Shaffer

Sconberg Ranch

Smokey Key Service

Scudder Roofing & Solar

Snow Seeds Organic

Star Market

Star Sanitation

Star Shopping Center

Super Sales Auto Accessories

Steinbeck Equine

Takii Seed

The Tree Man

Tom & Terry Pettitt

Union Bank

Tri County Flooring

Valley Pallet

Vegetable Growers Supply

Yeti Coolers

Wawona Frozen Foods

About the California Rodeo

The 106th California Rodeo Salinas will take place July 21st-24th, 2016. The California Rodeo Association is a non-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $300,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at or follow us on twitter @CaliforniaRodeo for updates, photos and more.

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