SALINAS, CA, May 22, 2013 – Since
2005 the California Rodeo Salinas has participated in Wrangler’s Tough Enough
to Wear Pink (TETWP) Campaign and has raised over $45,000 for cancer causes. The
program is unique in that cowboys compete in pink shirts and individual rodeos
across the United States can choose various ways to raise money for the cause,
but that money stays within the rodeo’s local community. For a few years, the
Rodeo would raise money and donate it to a local charity, but for the past two
years sponsors have started to get involved and find ways to generate funds for
this cause in collaboration with the Rodeo. This allows the program to live
beyond the four actual days of the California Rodeo Salinas in July.
Kicking off
on June 1st, Swenson & Silacci Flowers is one of those sponsors;
they will offer their bouquets of pink flowers on a special page on their
website, www.swensonandsilacci.com,
as part of the Send a Survivor Flowers program where 20% of the price of the
bouquet purchased will be donated to the TETWP Campaign and ultimately go to
the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System. “It
is such a unique and creative program – a sport as tough as rodeo donning pink
to raise money for breast cancer research. We are just honored to be a part of
this wonderful fundraising effort” said Mark Silacci, President of Swenson
& Silacci Flowers.
The California Rodeo will also raise TETWP funds by donating $1 from each
ticket sold on Tough Enough to Wear Pink Night presented by Rabobank at the
Rodeo on Thursday July 18th
as well as through tips earned at various locations on the grounds from
Wednesday July 17th through Sunday July 21st.
About
Tough Enough to Wear Pink
The
Wrangler Tough Enough to Wear Pink program started in 2004. This year-long,
western-industry-wide fundraiser to raise awareness and funds for breast cancer
research kicked off at the Wrangler National Finals Rodeo in Las Vegas that
December. While pink is not typically associated with rough and rugged cowboys
and cowgirls, this program has been a phenomenal success. The Tough Enough to
Wear Pink program has helped to raise over $10 million dollars-money raised
collectively by rodeos involved in the program since its inception. One of the
best things about Wrangler’s Tough Enough to Wear Pink Campaign is that the
money earned impacts the local organizations of the rodeo’s choice. Learn more
at www.toughenoughtowearpink.com.
About
California Rodeo Salinas
The California Rodeo Salinas
will take place July 18-21, 2013. The California Rodeo Association is a not-for-profit
organization that strives to preserve and promote the traditions of the California Rodeo Salinas
and the West. We support the community and other non-profit organizations
through the staging of the annual California
Rodeo Salinas and other year round operations of
the Salinas
Sports Complex. Through donation of our facility, vending and fundraising
opportunities during Rodeo and other events, the California Rodeo Association returns over $350,000
annually to local non-profits. For more information about the California
Rodeo Salinas, log on to www.CARodeo.com
or call the California
Rodeo Office at 831-775.3100. ‘Like’ the California
Rodeo on Facebook at www.facebook.com/CARodeoSalinas
or follow us on twitter @CaliforniaRodeo for updates, photos and more.