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California Rodeo Salinas is Gettting Tough

Gearing up for the TETWP Campaign in 2013

SALINAS, CA, May 22, 2013 – Since 2005 the California Rodeo Salinas has participated in Wrangler’s Tough Enough to Wear Pink (TETWP) Campaign and has raised over $45,000 for cancer causes. The program is unique in that cowboys compete in pink shirts and individual rodeos across the United States can choose various ways to raise money for the cause, but that money stays within the rodeo’s local community. For a few years, the Rodeo would raise money and donate it to a local charity, but for the past two years sponsors have started to get involved and find ways to generate funds for this cause in collaboration with the Rodeo. This allows the program to live beyond the four actual days of the California Rodeo Salinas in July.

Kicking off on June 1st, Swenson & Silacci Flowers is one of those sponsors; they will offer their bouquets of pink flowers on a special page on their website,, as part of the Send a Survivor Flowers program where 20% of the price of the bouquet purchased will be donated to the TETWP Campaign and ultimately go to the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System. “It is such a unique and creative program – a sport as tough as rodeo donning pink to raise money for breast cancer research. We are just honored to be a part of this wonderful fundraising effort” said Mark Silacci, President of Swenson & Silacci Flowers.

The California Rodeo will also raise TETWP funds by donating $1 from each ticket sold on Tough Enough to Wear Pink Night presented by Rabobank at the Rodeo on Thursday July 18th as well as through tips earned at various locations on the grounds from Wednesday July 17th through Sunday July 21st.


About Tough Enough to Wear Pink

The Wrangler Tough Enough to Wear Pink program started in 2004. This year-long, western-industry-wide fundraiser to raise awareness and funds for breast cancer research kicked off at the Wrangler National Finals Rodeo in Las Vegas that December. While pink is not typically associated with rough and rugged cowboys and cowgirls, this program has been a phenomenal success. The Tough Enough to Wear Pink program has helped to raise over $10 million dollars-money raised collectively by rodeos involved in the program since its inception. One of the best things about Wrangler’s Tough Enough to Wear Pink Campaign is that the money earned impacts the local organizations of the rodeo’s choice. Learn more at

About California Rodeo Salinas

The California Rodeo Salinas will take place July 18-21, 2013. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $350,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at or follow us on twitter @CaliforniaRodeo for updates, photos and more.

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