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The California Rodeo Salinas and Salinas Valley Memorial Healthcare System will co-host a social event called “Toast to the Tatas” on Wednesday October 21st to create awareness and funds for the Wrangler Tough Enough to Wear Pink campaign that started in 2004. The evening of food and fun will take place from 5 to 7pm in the Exhibition Mall at the Salinas Sports Complex at 1034 N. Main Street in Salinas. The cost to attend the event is $10 per person; there will be a no-host bar and complimentary appetizers provided by BJ’s Restaurant & Brewhouse. Guests are encouraged to wear pink as they socialize and enjoy a short program featuring information about Tough Enough to Wear Pink, Salinas Valley Memorial Healthcare System and more. Each guest will be eligible to win a door prize. Register by calling 831-775-3100 or by visiting No tickets will be mailed; names will be on a list at the door the night of the event.  

Over 160 guests enjoyed the inaugural Toast to the Tatas held in June of 2014. Survivors were celebrated, the founders of Tough Enough to Wear Pink spoke and the crowd had a great time while learning about this unique program. The 2015 event takes place during Breast Cancer Awareness Month and will not disappoint.

Tough Enough to Wear Pink provides a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities. 2014 marked the ten year anniversary of this successful program that has raised almost $20 million for breast cancer charities. The California Rodeo Salinas began participating in the Wrangler Tough Enough to Wear Pink Campaign in 2005 and has donated over $45,000 to local breast cancer charities since then. Cowboys and spectators wear pink shirts to our Tough Enough to Wear Pink performance during the Rodeo each year and breast cancer survivors are featured in the grand entry festivities that night. $1 from every ticket sold on TETWP night is also donated to our charity of choice, Salinas Valley Memorial Healthcare System’s Comprehensive Cancer Center. For more information about TETWP visit



About California Rodeo Salinas


The 106th California Rodeo Salinas will take place July 21st-24th, 2016. The California Rodeo Association is a non-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $300,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at or follow us on twitter @CaliforniaRodeo for updates, photos and more.


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