The California Rodeo Salinas is dedicated to preserving and promoting the traditions of the west and has produced a video about how it is the responsibility of rodeo fans and those who live the western lifestyle to create new fans by bringing them to rodeos.
The video features long-time California Rodeo Salinas announcers Wayne Brooks and Will Rasmussen. Brooks urges people to buy a cowboy hat, put on some jeans and come experience the rodeo. Rasmussen says they want to entertain the attendees every minute that they are in the grandstands. They both want to see rodeo continue for the next 100 years, as does the 108 year old California Rodeo Salinas. Rodeos are part of our heritage and culture; the Rodeo’s marketing manager Mandy Linquist says, “This video is bigger than the California Rodeo Salinas. It is meant to impact the entire industry and to give fans a way to help us preserve the traditions of the west.” As Brooks says in the video, “Carrying on the traditions of the American Cowboy is a big deal.”
California Rodeo staff and volunteer board members have attended meetings with other rodeo committees to discuss the importance of bringing in new fans. Educating about the western lifestyle and the rodeo industry is key especially since most of the population is not exposed to livestock or rural living. The video has reached over 125,000 people on Facebook and has over 53,000 views so far.
The video can be found on the California Rodeo’s Facebook page at https://www.facebook.com/CARodeoSalinas/videos/10156097681322740/ and supporters of the California Rodeo Salinas, the rodeo industry and the western way of life are encouraged to view and share it to continue growing the ‘Rodeo Responsibility’ movement and to use the hashtag #RodeoResponsibility.