Keith Urban Concert

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Big Week Kick Off Concert 2024

Date: July 12, 2024
Time: 7:00 PM
Cost: $45.00 - $95.00

Keith Urban, GRAMMY, ACM, CMA, AMA, and People’s Choice Award-winning country artist, will headline the 2024 Big Week Kick Off Concert on July 12, 2024. Urban was recently inducted into the Nashville Songwriter’s Hall of Fame and just completed his first residency at Bakkt Theater at Planet Hollywood Resort & Casino in Las Vegas. Known for his authenticity, talent, and driving musical inquisitiveness, he is one of the most successful and well-respected artists in the world with over 43 Top 10 singles that have garnered over 100 million Spotify streams. Fans will recognize Urban as a mentor and performer on the popular show American Idol.

The concert is presented by Taylor Farms and produced by the California Rodeo Salinas and David Drew Productions with support from media partners KSBW TV 8 and Central Coast ABC and KTOM 92.7FM.

Tickets are on sale online now. Ticket prices will start at $45* for reserved grandstand seats, $75* for standing floor tickets, and $95* for box seats.

Contact Victoria Carlisle at or 831-775-3109 to sponsor this event.

*Tickets are subject to additional fees.

After Party

The Big Week Kick Off Concert After Party will feature Claudia Hoyser & her band.

Hang out after the July 12th concert from 10:45 pm to 1:00 am and enjoy live music and a non-hosted bar.

Tickets are $40 + fees and are on sale now!!!


Opening Act - Niko Moon

Chart-topping country artist NIKO MOON is all about making people feel good with his positive vibes and tunes. His first single "Good Time" went #1 on country radio and his other hits continue to climb the charts as he releases more music. His newest album, Better Days, was released on January 19th and debuted as the #1 country album in the nation.
Beyond being a solo act, Moon, a SESAC country songwriter of the year, has written eight #1 songs and over 40 major record label cuts for artists such as Morgan Wallen, Avicii, Dierks Bentley, Pitbull, Zac Brown Band, Rascal Flatts, and more.
He is also the founder of the "Happy Cowboy Foundation", a 501c3 nonprofit.

Opening Act - Claudia Hoyser

Claudia Hoyser is an American country music singer, songwriter and social influencer. She has recently supported Little Big Town, Riley Green, Conner Smith, Miranda Lambert, Blake Shelton, Brantley Gilbert, Ryan Bingham, Chris Young, Brad Paisley, Jessie James Decker, Mitchell Tenpenny, Willie Nelson, ZZ Top, Zach Bryan, Chase Rice, Sara Evans and Justin Moore. Claudia’s song “Duke Devlin,” about the hippie who never left Woodstock, celebrated 3 weeks at #1 on CMT’s 12 Pack Countdown.

Visit her website to learn more

Presenting Sponsor

Taylor Farms
Presenting Sponsor

Big Week Kick Off Concert

Keith Urban
2024 Keith Urban Concert
July 12, 2024 | 7:00 PM
Keith Urban, GRAMMY, ACM, CMA, AMA, and People’s Choice Award-winning country artist, will headline the 2024 Big Week Kick Off Concert on July 12, 2024.
$45.00 - $95.00


Click HERE to purchase tickets for the After Party with Claudia Hoyser

Helpful Ticket Info/FAQs

  • Max 12 tickets per order
  • You should receive a confirmation email after purchase - if you didn't get one, your order didn't go through.
  • Check your Junk/Spam folders
  • No Refunds/Exchanges (all sales are final)
  • is the ONLY verified ticket outlet. We are not responsible for tickets bought from third-party sellers.

Keith Urban Seat Map


If you are interested in joining the sponsorship program for the Big Week Kick Off Concert, please contact Victoria Carlisle at 831-775-3109 or email her at

Sponsorship Packages

Venue Details

The Salinas Sports Complex is an outdoor venue. The arena floor where standing floor tickets are located is dirt and uneven.

Parking is cash or credit.

There is no re-entry.

There is a CLEAR BAG POLICY in effect. Click the link for details.

Download your Digital Tickets at Home

Diamond Album Sponsors

American AgCredit
Dimond Album Sponsor
Budget Blinds of Monterey
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Ferguson Enterprises
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Fresh Foods, Inc
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Peak Financial
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Sturdy Oil
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Tequila Alderete
Official Tequila
  • Mark & Shari Lasher

Platinum Album Sponsors

Bengard Ranches
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Casa Sorrento Pizzeria
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Church Brothers Farms
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Coors Banquet
Official Beer of the Kick Off Concert
Crown Royal
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Deep Eddy Vodka
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Happy Daze RV
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McDonald's - Raymond Costa
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Mission Linen & Uniform Supply
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RDO Equipment Company
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AMW Express LLC
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Blazer Transport
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Central Coast Sign & Design
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From the Heart Dog Training
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Joy-Per's Shoes & Clothing
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Monterey Peninsula Home Team
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Produce West
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Quinn Rentals
Salinas Valley Tire
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Scudder Roofing & Solar
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Steinbeck Country Equine Clinic
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The Nunes Company
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Town‘ N Country Realty
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Valley Farm Management
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Zada Fresh Farms
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  • A and I Transport
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KSBW 8 • NBC • ABC • Estrella TV
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Special Thanks to Our All Around Grand Champion Sponsors

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