Tough Enough to Wear Pink
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Tough Enough to Wear Pink 2023

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Date: July 20, 2023
Time: 6:00 PM - 9:30 PM

The California Rodeo Salinas started supporting the Wrangler Tough Enough to Wear Pink program in 2005. This year-long, western-industry-wide fundraiser to raise awareness and funds for breast cancer research kicked off at the Wrangler National Finals Rodeo in Las Vegas in December of 2004. While pink is not typically associated with rough and rugged cowboys and cowgirls, this program has been a phenomenal success. The Tough Enough to Wear Pink Night has helped to raise over $20 million dollars- raised collectively by rodeos involved in the program since its inception. One of the best things about Wrangler’s Tough Enough to Wear Pink Campaign is that the money earned impacts local organizations of the rodeo's choice. Since 2005, the California Rodeo Salinas Association donated over $75,000 to breast cancer causes.

The California Rodeo is once again revving up our Tough Enough to Wear Pink (TETWP) campaign by partnering with Salinas Valley Health. The funds generated by our joint efforts will be donated to the Comprehensive Cancer Center.


Plans to raise money include $1 from each ticket sold being donated from the Thursday, July 20, 2023 Rodeo Performance - make sure you wear your pink shirt!


Are you TOUGH ENOUGH TO WEAR PINK?

Sponsors

Wrangler
Tough Enough to Wear Pink
Mechanics Bank
TETWP Night Sponsor
Salinas Valley Health
TETWP Partner & Beneficiary

2022 Tough Enough to Wear Pink Info

DONATE to TETWP
DONATE to TETWP
$

Special Thanks to Our All Around Grand Champion Sponsors

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