Omaha,
NE, July 16, 2013 (www.rfdtv.com): ProRodeoLive
and RURAL RADIO have partnered for the first time to provide unprecedented
broadcast coverage of major national rodeos, including the California Rodeo
Salinas, Cheyenne Frontier Days, the Wrangler National Finals Rodeo, the San
Antonio Stock Show and the Ram National Circuit Finals. Since 2008, ProRodeoLive has exclusively owned
the radio and Internet rights to produce the
Wrangler National Finals Rodeo and World Series of Professional Rodeo. These
events will now be available to a greatly expanded audience via the partnership
with RURAL RADIO, the recently launched Agribusiness and Western Lifestyle
channel 80 on SiriusXM satellite radio.
ProRodeoLive and RURAL RADIO will
kick-off their broadcast coverage with the California Rodeo in Salinas on
Sunday, July 21st at 4:00 p.m. (Eastern). This coverage will feature
the talents of ProRodeoLive owner and veteran PRCA Rodeo Announcer, Steve
Kenyon. Kenyon, a native of Pendleton, OR, is also a six- time Wrangler NFR
team roping qualifier and former reserve World Champion Wade Wheatley from
Hughson, CA. RURAL RADIO will provide joint and lead incoverage with its
own signature program, Western Sports Round Up, which is broadcast
Monday-Friday at 6:00 p.m. (Eastern).
“This is truly a new day in broadcast
coverage for Professional Rodeo and western sports events, “ stated Randy
Bernard, President and CEO of Rural Media Group. “Our capacity to build on
RURAL RADIO’s power and momentum is limitless. We have assembled the best broadcast
teams and total media assets needed to drive rodeo and western sports forward
in big ways. We’re thrilled to be
working with ProRodeoLive to get this going in a big way.”
“Rural Media Group is spearheading a
new direction for rodeo and western sports and I’m proud to say that
ProRodeoLive is part of this amazing tidal wave of progress, “ added Steve
Kenyon. “This is a big deal for our industry and we can’t wait to get started
with the first broadcast on RURAL RADIO of the California Rodeo in Salinas on
July 21st.”
These events are part of a schedule of
roughly 600 rodeos each year sanctioned by the Professional Rodeo Cowboy's
Association (PRCA), the oldest and largest rodeo sanctioning body in the world,
and are part of the year long countdown to Professional Rodeo's World
Championships, the 10 Day Wrangler National Finals Rodeo December 5-14 in Las
Vegas.
For more
information, please visit www.prorodeolive.com
and www.siriusxm.com/ruralradio. Follow @RURALRADIO80 and
@WesternSportsUp for daily Tweets and updates.
####
About
RURAL RADIO, L.L.C.: RURAL RADIO is a 24/7 internationalsatellite radio station
devoted to serving rural needs and interests. RURALRADIO is slated to launch in
the U.S. and Canada on SiriusXM channel 80. Broadcast operations for the
station are located in Nashville, TN and corporate headquarters are in Omaha,
NE. The channel is affiliated with Rural Media Group, Inc. RURAL RADIO’s
program schedule revolves around original productions focused on agriculture,
equine, hunting, fishing, western sports, and living the country life in small
towns and on acreages. Details on
SiriusXM at www.siriusxm.com/ruralradio.
Facebook: www.facebook.com/RURALRADIO80
and Twitter @RURALRADIO80
About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world’s leading
provider of multimedia content dedicated to the rural and western
lifestyle. RMG is the parent company of
RFD-TV, FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre.
RFD-TV, the flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first 24-hour television
network dedicated to serving the needs and interests of rural America with
programming focused on agriculture, equine and the rurallifestyle, along with
traditional country music and entertainment. RMG acquired FamilyNet, America’s
trusted entertainment network dedicated to providing wholesome and responsible
viewing choices for today’s diverse family. RURAL TV produces rural
business news covering commodity markets for both cash and futures. Daily
productions include Market Day Report and the Rural Evening News. RMG networks
are distributed into more than 63-million homes worldwide by DBS, telco and
cable systems including DISH Network, DIRECTV®, Comcast, Verizon
FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink,
Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV
The Magazine is the print
programming guide for the networks, which has attracted over 180,000 paid
subscribers. RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson,
MO where entertainment programming is produced. Corporate headquarters are in Omaha, NE, and production operations are
in Nashville, TN. For more information, visit www.rfdtv.com, www.myruraltv.com, and www.familynet.com. Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet
CONTACT: Sarah A. Chase: sarahc@rfdtv.com, (Mobile) 402-889-5152
About California Rodeo Salinas
The California Rodeo
Salinas will take place July 18-21, 2013. The
California Rodeo Association is a not-for-profit organization
that strives to preserve and promote the traditions of the California Rodeo
Salinas and the West. We support the community and other non-profit
organizations through the staging of the annual California Rodeo Salinas and
other year round operations of the Salinas Sports Complex. Through donation of
our facility, vending and fundraising opportunities during Rodeo and other
events, the California Rodeo Association returns over $350,000
annually to local non-profits. For more information about the California Rodeo
Salinas, log on to www.CARodeo.com or call the California Rodeo
Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas
or follow us on twitter @CaliforniaRodeo for updates, photos and more.