The California Rodeo is once again revving up our Tough Enough to Wear Pink (TETWP) campaign by partnering with Salinas Valley Memorial Hospital (SVMH). The funds generated by our joint efforts will be donated to the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System. The Comprehensive Cancer Center offers people with cancer a complete, local resource for education, prevention, detection, treatment and support.
Plans to raise money include $1 from each ticket sold being donated from the Thursday July 17th, 2014 Rodeo Performance - make sure you wear your pink shirt! Plus, we've teamed up with Toni Michelle Salon-they are donating proceeds from pink products sold during October 2013, which is Breast Cancer Awareness Month, to this cause!
Are you TOUGH ENOUGH TO WEAR PINK?