TICKETS ON SALE NOW for Monster Jam, Brad Paisley, PBR & RODEO! Get @ SSC Box Office, online or 800-549-4989!
Skip Navigation LinksEvents > Special Events > Tough Enough to Wear Pink > Tough Enough to Wear Pink

Tough Enough to Wear Pink

Date: Oct 01, 2013 - July 17, 2014
Time: 06:00 PM - 09:30 PM
The California Rodeo Salinas started supporting the Wrangler Tough Enough to Wear Pink program in 2005. This year-long, western-industry-wide fundraiser to raise awareness and funds for breast cancer research kicked off at the Wrangler National Finals Rodeo in Las Vegas in December of 2004.  While pink is not typically associated with rough and rugged cowboys and cowgirls, this program has been a phenomenal success. The Tough Enough to Wear Pink Night has helped to raise over $10 million dollars- raised collectively by rodeos involved in the program since its inception over 9 years ago.  One of the best things about Wrangler’s Tough Enough to Wear Pink Campaign is that the money earned impacts local organizations of the rodeo's choice. Since 2005, the California Rodeo Salinas Association donated over $45,000 to breast cancer causes.

The California Rodeo is once again revving up our Tough Enough to Wear Pink (TETWP) campaign by partnering with Salinas Valley Memorial Hospital (SVMH). The funds generated by our joint efforts will be donated to the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System.  The Comprehensive Cancer Center offers people with cancer a complete, local resource for education, prevention, detection, treatment and support.

Plans to raise money include $1 from each ticket sold being donated from the Thursday July 17th, 2014 Rodeo Performance - make sure you wear your pink shirt!  Plus, we've teamed up with Toni Michelle Salon-they are donating proceeds from pink products sold during October 2013, which is Breast Cancer Awareness Month, to this cause! 


2014 Tough Enough to Wear Pink Info

Tough Enough to Wear Pink Night
July 17, 2014
6:00 PM - 9:30 PM
Wear your pink shirt to the opening performance of the Rodeo on Thursday July 17th. $1 from tickets sold that night will be donated to the program, Rabobank will be shooting pink tee shirts out into the crowd and cancer survivors will be recognized.


  • Rabobank

    TETWP Night Sponsor

  • Wrangler

    Tough Enough to Wear Pink